Job Description

POSITION SUMMARY 

Nurp is seeking an  AI-focused Content & SEO Optimization Specialist to lead our visibility strategy across both traditional search engines and next-gen AI-powered platforms like ChatGPT, Gemini, Claude, Perplexity, and Grok.

This is  not a traditional SEO role. We’re looking for a  hybrid thinker —someone who understands both search and AI discovery engines, and can demonstrate strategies for:

• Building  topical authority across semantically linked content clusters.

• Applying  Google’s EEAT (Experience, Expertise, Authoritativeness, Trust) to boost credibility.

• Structuring and prompting content to increase citations by AI models in generative search results.

The right candidate will combine  classic SEO principles with  cutting-edge Answer Engine Optimization (AEO)  techniques to attract, engage, and convert high-intent audiences wherever they search for answers—whether that’s Google or AI-native environments.

ABOUT OUR COMPANY

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES

• Lead content structuring and visibility strategies across  Google and  AI-native platforms (ChatGPT, Gemini, Claude, etc.).

• Align organic strategy with broader marketing efforts, including paid campaigns and nurture flows.
• Analyze AI visibility, prompt-trigger performance, and SERP positioning to guide ongoing strategy.
• Collaborate with product, compliance, and content teams to ensure accurate, compelling, and compliant messaging.
• Track and test  brand citations in AI platforms (e.g., ChatGPT, Perplexity, Poe) and refine strategies to improve inclusion.
• Optimize content around  prompt-friendly queries (questions, intent) as well as keywords.
• Build  topical clusters and SME-authored content to position Nurp as a trusted source in fintech.
• Create  long-form, comprehensive guides ,  FAQ-driven content , and  schema markup for AI + SEO indexing.
• Conduct  keyword + prompt research to identify dual-ranking opportunities across search and AI engines.
• Apply  AEO and NLP techniques to craft content optimized for generative AI results.

KEY COMPETENCIES 

• Proven ability to  optimize content for AI search visibility and answer engines.
• Deep understanding of  NLP, prompt engineering, and AI-based search dynamics .
• Fluency with both  technical SEO and modern content strategy principles.
• Experience with tools like  Surfer SEO, SEMrush, Ahrefs, Google Search Console , and AI content visibility dashboards.
• Analytical mindset; strong with data interpretation and iterative improvement.
• Ability to collaborate across teams and translate technical insights into clear actions.
• Highly adaptable to evolving trends in  AI, search, and user discovery behavior .

EDUCATION AND EXPERIENCE 

• Proven ability to  optimize content for AI search visibility and answer engines.
• Strategic understanding of  the shift from traditional SEO to AI-influenced discovery .
• Deep knowledge of  NLP, prompt engineering, EEAT, and topical authority building .
• Hands-on expertise with AI-visibility and semantic optimization tools:
  • SurferSEO, Clearscope, or MarketMuse – for coverage and scoring.
  • Perplexity, Poe, AlsoAsked, or AnswerThePublic – for prompt research and AI result testing.
• Fluency with technical SEO and modern content strategy principles.
• Strong analytical mindset and adaptability to evolving AI search trends.

COMMITMENT TO DIVERSITY 

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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