Job Description

Position:

Digital Marketing Manager

Description:

The Digital Marketing Manager will play a pivotal role in designing and executing campaigns to accelerate pipeline growth for Liine's award-winning SaaS platform. Core responsibilities include planning, launching, and optimizing paid advertising campaigns (Google Ads, LinkedIn, etc.), conducting A/B testing, managing budgets, tracking and reporting KPIs for digital marketing initiatives, and using data to refine strategies. Additional duties involve supporting email marketing campaigns, database management, maintaining website content, crafting case studies and sales collateral, and managing organic LinkedIn posts and community engagement.

Requirements:

5+ years of experience in digital marketing, with a focus on demand generation in a B2B SaaS environment. Must possess a data-driven approach to campaign optimization and performance tracking, strong project management skills, excellent communication and creative thinking abilities, and exceptional writing, editing, and proofreading skills with a keen attention to detail. Requires technical proficiency with Google Ads, LinkedIn Ads, Google Analytics, Salesforce, and working knowledge of Wordpress, Elementor, Webflow, or WP Engine.

Benefits:

Competitive salary and generous equity package, 4% 401K contribution match, health, dental and vision insurance, short and long-term disability insurance, unlimited PTO. Work model is hybrid: three days in-office at downtown Raleigh, and two days remote per week.

Job Tags

Temporary work, Remote job, 2 days per week,

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